Ensure Gold — Strength to Love
Our bodies lose strength as we age, but our love for each other remains strong. Ensure Gold helps improve muscle strength so we can keep our bodies as strong as our love.
This campaign is part of a regional toolkit designed for several ASEAN markets such as Singapore, Malaysia and Philippines. Materials include videos, social media assets, e-mailers and digital banners.
Driving consideration for the product by positioning it as the best choice for strength and immunity, designed to be easily adaptable across different markets.
Leveraging on Facebook’s timeline format, we target the caregivers of our audience to drive them to give their parents Ensure Gold.