Mister Potato — Tapping into the Power of Fandom
From Malaysia to the World, Mister Potato partnered with global and local celebrities to connect with their chip-loving fans.
Each partnership was launched with limited edition flavours and exclusive merchandise, giving everyone a taste of Mister Potato’s bold flavours and ridiculous sense of humour.
It’s a Ridiculous Mix!
This campaign drove Cha fans and chip lovers to enjoy their favourite snack in a new ritual—by creating their own ridiculous mix.
We kicked off the World Cup season by giving fans and chip lovers a Ridiculous Kick through limited edition flavours.
Every Lunar New Year, Mister Potato launches Limited Edition flavours for a Ridiculously Tasty celebration. In 2023, we launched TWO (2) different Hawt Truffle flavours with an equally “fire” track as we hop into the Year of the Rabbit.