redBus — Keeping Wanderlust Alive
redBus is a bus-booking app for interstate travel across Peninsular Malaysia. Our users are mainly value-seeking university students and first-jobbers.
When the Movement Control Order (MCO) was announced during the Covid-19 pandemic, redBus launched a weekly in-app quiz to keep users engaged while they stay at home.
At the end of each week, top scorers were rewarded with a promo code that they could use to travel again when the travel ban was lifted.