redBus — Keeping Wanderlust Alive


redBus is a bus-booking app for interstate travel across Peninsular Malaysia. Our users are mainly value-seeking university students and first-jobbers. 

When the Movement Control Order (MCO) was announced during the Covid-19 pandemic, redBus launched a weekly in-app quiz to keep users engaged while they stay at home. 

At the end of each week, top scorers were rewarded with a promo code that they could use to travel again when the travel ban was lifted.
In-app Engagement Ideas
Copywriting

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